Car
Er staat een auto van Carglass voor de deur, zei ik achteloos tegen mijn zonen die verdiept waren in een woest computerspel. Carglass repareert! Carglass vervangt! klonk het in koor vanaf de bank.
Damn, wat een goeie reclamecampagne.
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Er staat een auto van Carglass voor de deur, zei ik achteloos tegen mijn zonen die verdiept waren in een woest computerspel. Carglass repareert! Carglass vervangt! klonk het in koor vanaf de bank.
Damn, wat een goeie reclamecampagne.
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Comments
Brrr, maar of ze de goede doelgroep hiermee te pakken hebben...?
Elke donderdag, op weg naar een club, passeren wij een vestiging van dit bedrijf. Altijd moet Max dan even zingen. Meestal houdt hij niet meer op, wat mij vreselijk irriteert, waardoor hij nu telkens als hij mij de kast op wil hebben alleen nog maar 'Carglass' hoeft te zingen....
Posted by: Zus van Zonen | 20 januari 2010 09:19
Leuke foto ook!
Posted by: Jaap | 20 januari 2010 16:39
Ja, wel goed maar toch ook wel irritant. Dat schijnt trouwens bij elkaar te horen!
Posted by: Gerhard | 20 januari 2010 17:00
Ik weet bijna zeker dat als je een keer "een sterretje" (ook zo'n fijne uitdrukking) in je voorruit hebt, je gelijk aan Carglass denkt en ze nog gaat bellen ook. Hoe irritant je die reclame ook vindt. Dan is de opzet toch geslaagd? Er studeren trouwens ook mensen op af, op irritatie-reclame: http://igitur-archive.library.uu.nl/student-theses/2006-0706-200540/Microsoft%20Word%20-%20ScriptieJuni2006.pdf
Posted by: odette | 20 januari 2010 17:09
Ok, even dat onderzoek doorgelezen.
Het is niet duidelijk of irritante reclame effectief is, zo blijkt.
Wat mij wel effectief lijkt is dat makers van irritante reclame verplicht worden als zodanig herkenbaar over straat te lopen en dat fysiek geweld jegens hen wettelijk toegestaan wordt.
Posted by: Laurent | 20 januari 2010 18:54
Ik HAAT die reclame en wilde er telkens al over schrijven. Met hun HPX2 hars. Eikels.
Posted by: Eva | 21 januari 2010 11:26
Deze reclames irriteren mij zo ontzettend dat ik de vorige keer bewust niet naar Carglass maar naar Autototaalglas ben gegaan!
Posted by: Zusje | 21 januari 2010 15:15
Keigoede reclame en rete irritant. Dat heet priming bai the wee. Het merk zit dan in je hoofd, of je dat nu wil of niet. Als je een sterretje in je ruit hebt (ik krijg altijd hele nare gedachten over hpx2 in je hol en dergelijke) ga je dus ook het eerst aan dit merk denken. Daarna kun je dan een keuze maken. Geloof maar dat velen de makkelijkste weg kiezen en dit bedrijf bellen. Al is het alleen maar vanwege de zingende kids op de achterbank. ;-)
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